CAMPAIGNS
BRANDING
MARKETING
martybyk@martybyk.com
CAMPAIGNS
BRANDING
MARKETING
Hallmark Media
Global Brand Group
Senior Writer/Producer/Creative Director
.
.
Hallmark Media
Global Brand Group
Senior Writer/Producer/Creative Director
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
Channel Rebrand Campaign 2024
Hallmark Drama Is Now Hallmark Family.
Creative Director 2021 Countdown To Christmas Campaign.
Expertise in Network Marketing, Branding, Writing,Producing, Post Production, Adobe Premiere Prediting and all aspects of Creative Services.
Conceive/Create On-Air and Off-Air Promotional Spots and Campaigns for all Linear and Digital Hallmark Channel Services. This includes Original Shoot Concepts for Original Movies, Series, Specials and other Content.
Design, Write and Produce High Profile Image Spots for Hallmark Upfronts, TCA’s, Ad Sales,
Affiliates, International, Publicity, Streaming Service and Other Special Projects.
Create Image Campaigns for hugely successful Seasonal Stunts such as: ”Countdown To Christmas”, “New Year New Movies”, “Spring Into Love”, “Summer Nights”, “The Rom-Com-A-Thon” and more.
Created Campaigns and Episodics for the long running and highly successful Hallmark Channel Original Series “Good Witch”, “When Calls The Heart”, “Cedar Cove”, “Signed, Sealed, Delivered” and “Meet The Peetes”.
Conceive and Create Original Digital Content
for Hallmark Channel’s Web, Social Media, Publishing and Consumer Marketing Departments.
Hallmark Movie Channel. Creative Director. Supervised Relaunch of Hallmark Movie Channel. Conceived/Created Image Campaigns, Stunts, Ad Sales Projects, On-Air and Off-Air Promos, TCA’s, Upfronts and other Promotional Content.
Channel Rebrand Campaign 2024
Hallmark Drama Is Now Hallmark Family.
Creative Director 2021 Countdown To Christmas Campaign.
Expertise in Network Marketing, Branding, Writing,Producing, Post Production, Adobe Premiere Prediting and all aspects of Creative Services.
Conceive/Create On-Air and Off-Air Promotional Spots and Campaigns for all Linear and Digital Hallmark Channel Services. This includes Original Shoot Concepts for Original Movies, Series, Specials and other Content.
Design, Write and Produce High Profile Image Spots for Hallmark Upfronts, TCA’s, Ad Sales,
Affiliates, International, Publicity, Streaming Service and Other Special Projects.
Create Image Campaigns for hugely successful Seasonal Stunts such as: ”Countdown To Christmas”, “New Year New Movies”, “Spring Into Love”, “Summer Nights”, “The Rom-Com-A-Thon” and more.
Created Campaigns and Episodics for the long running and highly successful Hallmark Channel Original Series “Good Witch”, “When Calls The Heart”, “Cedar Cove”, “Signed, Sealed, Delivered” and “Meet The Peetes”.
Conceive and Create Original Digital Content
for Hallmark Channel’s Web, Social Media, Publishing and Consumer Marketing Departments.
Hallmark Movie Channel. Creative Director. Supervised Relaunch of Hallmark Movie Channel. Conceived/Created Image Campaigns, Stunts, Ad Sales Projects, On-Air and Off-Air Promos, TCA’s, Upfronts and other Promotional Content.
Industry Awards
Promax Award 2022: 360 Stunt Campaign:
Hallmark Channel’s Countdown To Christmas
Promax Award 2022: 360 Stunt Campaign:
Hallmark Channel’s Countdown To Christmas
Cablefax Faxie Award 2022:
Countdown To Christmas Marketing Campaign
Cablefax Faxie Award 2021:
Hallmark Channel’s Very Merry Sweepstakes
Cablefax Faxie Award 2021:
Hallmark Channel’s Very Merry Sweepstakes
Cablefax Faxie Award 2022:
Countdown To Christmas Marketing Campaign
Cynopsis Model D Awards 2022:
Cynopsis Model D Awards 2022:
Best Multiplatform Media Campaign
Hallmark Channel’s Countdown To Christmas
Best Multiplatform Media Campaign
Hallmark Channel’s Countdown To Christmas
Style! Network The Golden Globe Awards
Writer/Producer/Director
.
.
Live Red Carpet coverage of The Golden Globes.
Wrote, Directed and Produced comedic roll-in material and scripting for On-Air Hosts.
Live Red Carpet coverage of The Golden Globes.
Wrote, Directed and Produced comedic roll-in material and scripting for On-Air Hosts.
Style! Network The Golden Globe Awards
Writer/Producer/Director
Discovery Networks Creative Services
Senior Writer/Producer
.
.
Supervised redesign and relaunch of NBC Saturday Morning Children’s block "Discovery Kids on NBC”.
Recruited to create new On-Air Design for TLC
pre-school kids program “Ready Set Learn”.
Image Campaign for Emmy Nominated Animated Programs: “Tutenstein” and “Kenny The Shark”.
Produced On-Air Promos and Image Campaigns.
Supervised redesign and relaunch of NBC Saturday Morning Children’s block "Discovery Kids on NBC”.
Recruited to create new On-Air Design for TLC
pre-school kids program “Ready Set Learn”.
Image Campaign for Emmy Nominated Animated Programs: “Tutenstein” and “Kenny The Shark”.
Produced On-Air Promos and Image Campaigns.
.
.
.
.
.
.
Discovery Networks Creative Services
Senior Writer/Producer
Kodak/Yahoo Live Webcast
Producer/Director/Technical Director
Kodak/Yahoo Live Webcast
Producer/Director/Technical Director
.
.
Produced and Directed Live 2 Hour Remote Webcast from Wall Street in NYC for Special Kodak Corporate Branding Presentation and Premiere of New Electronic and Consumer Product Lines. 9 man crew and Satellite Uplink from Mobile Television Truck.
Produced and Directed Live 2 Hour Remote Webcast from Wall Street in NYC for Special Kodak Corporate Branding Presentation and Premiere of New Electronic and Consumer Product Lines. 9 man crew and Satellite Uplink from Mobile Television Truck.
“The Howard Stern Radio Show”
Senior Producer/Writer
“The Howard Stern Radio Show”
Senior Producer/Writer
.
.
Recruited to redesign/overhaul the Nationally Syndicated TV Show’s On-Air format.
Conceived, wrote and produced original comedy material, shoot material, remotes, music, graphics and interstitials.
Highlights include live control room producing
for ‘The Howard Stern Birthday Party’ at The
Hammerstein Ballroom in NYC featuring live
stage performances by David Bowie and Megadeth. Supervised and produced Satellite Uplink with members of Van Halen.
Produced comedic material for use on Howard Stern’s national radio program.
Recruited to redesign/overhaul the Nationally Syndicated TV Show’s On-Air format.
Conceived, wrote and produced original comedy material, shoot material, remotes, music, graphics and interstitials.
Highlights include live control room producing
for ‘The Howard Stern Birthday Party’ at The
Hammerstein Ballroom in NYC featuring live
stage performances by David Bowie and Megadeth. Supervised and produced Satellite Uplink with members of Van Halen.
Produced comedic material for use on Howard Stern’s national radio program.
.
.
.
.
.
.
The WB Creative Services
Writer/Producer/Special Projects
On-Air Promos including the popular Syndicated Strip Show “Judge Mills Lane”.
On-Air Promos including the popular Syndicated Strip Show “Judge Mills Lane”.
.
.
The WB Creative Services
Writer/Producer/Special Projects
Syfy Creative Services
Senior Producer/Writer
.
.
Spearheaded 5 month long investigative project to transition Syfy’s traditional On-Air format into a channel featuring live Hosts in a Virtual Reality Setting. Explored and reviewed newest technologies, cutting edge graphics and conceptual techniques required to make this multimillion dollar proposal viable.
Created On-Air Promos for Movies, Series and other Programminng Acquisitions.
Special Programming and Image Campaigns.
Spearheaded 5 month long investigative project to transition Syfy’s traditional On-Air format into a channel featuring live Hosts in a Virtual Reality Setting. Explored and reviewed newest technologies, cutting edge graphics and conceptual techniques required to make this multimillion dollar proposal viable.
Created On-Air Promos for Movies, Series and other Programminng Acquisitions.
Special Programming and Image Campaigns.
.
.
.
.
Syfy Creative Services
Senior Producer/Writer
E! Entertainment “The Howard Stern Show”
Writer/Producer
Produced and formatted programs for air.
Produced live location shoots and broadcasts.
Wrote and produced additional comedic On-Air material for nationally known Radio and TV personality Howard Stern.
Produced and formatted programs for air.
Produced live location shoots and broadcasts.
Wrote and produced additional comedic On-Air material for nationally known Radio and TV personality Howard Stern.
.
.
.
.
.
.
E! Entertainment “The Howard Stern Show”
Writer/Producer
USA Networks “USA Live”
Senior Writer/Producer/Director
USA Networks “USA Live”
Senior Writer/Producer/Director
.
.
Conceived, wrote and produced remote, on location and studio based comedy pieces for Live National Daytime Talk Show starring Rap Artist/MTV Icon/NYC Radio Personality Ed Lover and other show correspondents.
Conceived, wrote and produced remote, on location and studio based comedy pieces for Live National Daytime Talk Show starring Rap Artist/MTV Icon/NYC Radio Personality Ed Lover and other show correspondents.
USA Networks “USA Up All Night”
Supervising Producer/Head Writer/Director
USA Networks “USA Up All Night”
Supervising Producer/Head Writer/Director
.
.
.
.
.
.
.
.
.
.
Showrunner.
Created over 500 hours of Original Programming for long running, acclaimed Late Night Sketch Comedy Program starring nationally known comedians Gilbert Gottfried and Rhonda Shear.
Supervised a staff of 10.
Remote location shoots include the streets of NYC, California, The Bahamas, Florida, Puerto Rico, Texas, Las Vegas, New Orleans and Colorado.
Highlights include shows featuring The Ramones, The B-52’s, Marvel Comics’ Stan Lee and others.
Showrunner.
Created over 500 hours of Original Programming for long running, acclaimed Late Night Sketch Comedy Program starring nationally known comedians Gilbert Gottfried and Rhonda Shear.
Supervised a staff of 10.
Remote location shoots include the streets of NYC, California, The Bahamas, Florida, Puerto Rico, Texas, Las Vegas, New Orleans and Colorado.
Highlights include shows featuring The Ramones, The B-52’s, Marvel Comics’ Stan Lee and others.
USA Networks Creative Services
Writer/Producer
.
.
USA Networks Creative Services
Writer/Producer
.
.
On-Air Promos for Series, Movies and Acquisitions, Sports and other On-Air Programming.
Created Sales Tapes and Upfronts.
On-Air Promos for Series, Movies and Acquisitions, Sports and other On-Air Programming.
Created Sales Tapes and Upfronts.
USA Networks Special Projects
Producer/Post Producer
.
.
USA Networks Special Projects
Producer/Post Producer
.
.
.
.
“Three on the Fourth with Oliver Stone”
Exclusive in-depth interviews with famed Director Oliver Stone and writer Ron Kovic.
“Sunday Night Spike”
Exclusive in-depth interviews with Director Spike Lee and film actors John Turturro, Rosie Perez, Joie Lee and others.
“Tribute To John Candy”
3 Night Special. Exclusive interviews with Martin Short, Jim Belushi, Harold Ramis, Rita Wilson, Dave Thomas, Ally Sheedy and others.
“Three on the Fourth with Oliver Stone”
Exclusive in-depth interviews with famed Director Oliver Stone and writer Ron Kovic.
“Sunday Night Spike”
Exclusive in-depth interviews with Director Spike Lee and film actors John Turturro, Rosie Perez, Joie Lee and others.
“Tribute To John Candy”
3 Night Special. Exclusive interviews with Martin Short, Jim Belushi, Harold Ramis, Rita Wilson, Dave Thomas, Ally Sheedy and others.
USA Networks “Commander USA”
Writer/Post Producer
.
.
USA Networks “Commander USA”
Writer/Post Producer
Long running Sketch Comedy Wraps for Cult Favorite Saturday Morning Monster Movies Program starring “Commander USA”.
Long running Sketch Comedy Wraps for Cult Favorite Saturday Morning Monster Movies Program starring “Commander USA”.
Walt Disney Television Animation Freelance
Writer/Producer
.
.
Industrial and Special Corporate Presentations.
Industrial and Special Corporate Presentations.
Walt Disney Television Animation Freelance
Writer/Producer
Buena Vista Television Freelance
Writer/Producer
Buena Vista Television Freelance
Writer/Producer
.
.
Industrial and Special Corporate Presentations.
Industrial and Special Corporate Presentations.
MUTE Records Marketing/Publicity
Writer/Producer/Director
.
.
N.A.R.M. Presentations.
N.A.R.M. Presentations.
MUTE Records Marketing/Publicity
Writer/Producer/Director
Roadrunner Records Marketing/Publicity
Writer/Producer/Director
.
.
Recording Artist Electronic Press Kits.
Recording Artist Electronic Press Kits.
Roadrunner Records Marketing/Publicity
Writer/Producer/Director
Greyfox Entertainment “Hawaiian Tropic Pageant Writer
.
.
Interstitials and sketch comedy segments for Show Host.
Interstitials and sketch comedy segments for Show Host.
Greyfox Entertainment “Hawaiian Tropic Pageant Writer
.
.
.
.
Interstitials and sketch comedy segments for groundbreaking Late Night Counter-Culture Entertainment Program.
Interstitials and sketch comedy segments for groundbreaking Late Night Counter-Culture Entertainment Program.
Programming included Underground Rock Videos, B-Movies, Short Films and Programming of the most
unusual kind. A show concept far ahead of its time.
Programming included Underground Rock Videos, B-Movies, Short Films and Programming of the most
unusual kind. A show concept far ahead of its time.
ATI Video/USA Network “Night Flight”
Writer/Producer
ATI Video/USA Network “Night Flight”
Writer/Producer
National Video Center Recording Studios
Assistant Editor/Post Production/Production
Early Career
Early Career
.
.
National Video Center Recording Studios
Assistant Editor/Post Production/Production
.
.
.
.
.
.
Industry Leading Editorial and Production facility in NYC.
Industry Leading Editorial and Production facility in NYC.
Assisted Video Editors, Supervised tape machines and other technical aspects of edit sessions, managed client source materials, facilitated clients and trafficked finished Masters.
Assisted Video Editors, Supervised tape machines and other technical aspects of edit sessions, managed client source materials, facilitated clients and trafficked finished Masters.
Editorial clients included HBO, PBS, MTV Networks, Nickelodeon, Discovery, MLB.
Production clients included Spike Lee, Pee Wee’s Playhouse, NBC, ABC, CBS, USA Networks, Bravo, Polygram and other major music labels, Columbia Pictures and other major films studios.
Editorial clients included HBO, PBS, MTV Networks, Nickelodeon, Discovery, MLB.
Production clients included Spike Lee, Pee Wee’s Playhouse, NBC, ABC, CBS, USA Networks, Bravo, Polygram and other major music labels, Columbia Pictures and other major films studios.
